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Gerry Gould

[Video] Tip of the Week: Setting the Right Tone

If “In the event” is in your script, check out Gerry Gould's newest tip on why that wording may not be setting the right tone with your customers.

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[Video] Tip of the Week: Understanding the Internet Shopper

Customers are taking to the Internet every day to structure their own deals based on how much they can realistically afford to put down and pay per month. So why aren’t they being as truthful once they enter the dealership? United Development Systems’ Gerry Gould weighs in.

[Video] Tip of the Week: Selling Piece of Mind

Have you ever had a customer object to an F&I product by saying they never used the last coverage they purchased? Gerry Gould offers a response to that objection, one he says F&I managers need to utilize more often.

[Video] Tip of the Week: Selling to Good and Lucky Drivers

How do you respond to customers who say they’ve never been in an accident and don’t need GAP? United Development Systems' Gerry Gould has the answer in F&I’s Tip of the Week.

[Video] Tip of the Week: Selling With Purpose

Have you ever let someone cut in line without first giving you a good reason why you should let them? Gerry Gould explains why that question relates to selling a service contract in F&I’s tip of the week.

[Video] Tip of the Week: Setting and Presenting the Menu

United Development Systems’ Gerry Gould delves into menu setup and presentation, and explains why products are presented in the order they are.

[Video] Tip of the Week: Embrace the Spotlight

United Development Systems’ Gerry Gould provides a nice pep talk to those in the box, reminding F&I producers everywhere that the spotlight goes on the minute you step out of your office.

[Video] Tip of the Week: Time to Eliminate

Gerry Gould says it’s time to eliminate a part of your F&I process that intimidates customers, is old school and does nothing to drive profit. Find out what it is in F&I’s Tip of the Week.

[Video] Tip of the Week: The Service Walk Reloaded

It’s a fact that salespeople who conduct the service walk achieve higher grosses on the vehicles they sell. So why doesn’t every sales consultant do it? Gerry Gould weighs in, and covers the F&I manager’s roll in this important step on the road to a sale.

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[Video] Tip of the Week: When's the Right Time to Present the Menu?

Do you build rapport before presenting the menu? Or do you get right to business the moment the customer enters your office? United Development Systems' Gerry Gould offers his take in F&I’s Tip of the Week.

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