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Google

What’s In a Name? Apparently, Everything.

Most of a dealership's marketing strategy is geared toward driving business to the website. But as an industry, we’ve forgotten one of the most basic principles of marketing which is creating unnecessary headwind in traffic flow to the URL destination.

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Generations Launches Google Analytics Certification for Dealers

Generations Digital has launched Generations Digital University, a new training program anchored by a Google Analytics certification course designed specifically for auto dealers.

3 Ways to Drive Online Reviews

Sales, F&I, and service all play a role in generating reviews that improve your dealership’s online standing and lend new insights into the customer experience you deliver.

Shift Your Service Brand to Drive Customer Loyalty

Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.

Google to Develop Volvo’s Future Infotainment System

The automaker has tapped Google to develop the carmaker’s next-generation in-car infotainment and connectivity solutions, which will be based on the tech company’s Android operating system. The system will launch on new Volvo models within two years.

Last Chance: Podium to Present Webinar on Online Review Management

Register to learn about how online reviews can enhance your online reputation, get you noticed on top sites, and drive customer purchase decisions.

BMW Using Google’s Augmented Reality Technology to Sell Cars

The German automaker announced it’s piloting a new program that will allow customers to explore their ideal BMW i3 and i8 using Google’s Tango augmented reality technology

Google Parent Company Launches Self-Driving Technology Company

John Krafcik, the former president of TrueCar and the current CEO of Google’s self-driving car division, announced in a blog post that Google’s parent company has launched Waymo, a self-driving technology company.

TrueCar President to Lead Google’s Self-Driving Car Initiative

John Krafcik is stepping down this week as president of TrueCar to take on a new role as CEO of the autonomous car division of Google.

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Apple, Google to Integrate Smartphones with Vehicles

With the 2016 model year, Apple’s CarPlay and Google’s Android Auto will make smartphone integration available with the touch of a steering wheel button.

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