John Krafcik is stepping down this week as president of TrueCar to take on a new role as CEO of the autonomous car division of Google.
With the 2016 model year, Apple’s CarPlay and Google’s Android Auto will make smartphone integration available with the touch of a steering wheel button.
Hyundai has begun offering Android Auto on its 2015 Hyundai Sonata, making it the first automaker to implement the software platform that closely matches one running on smartphones.
Starting April 21, mobile-friendly websites will be given more prominence in Google search results, the company announced last month.
The beta program for Google Cars has ended, but the tech firm says the stoppage is only temporary as it works on the ‘next version’ of its vehicle-shopping tool.
Marketing wiz says Google has raised the bar for ad agencies looking to become Google AdWords Certified. He explains what the change means to your operation.
Paul Johnson, who resigned from his chief executive role at Kelley Blue Book in February 2012, has joined the board of directors for the recently launched LotLinx. The board includes former AOL, Google Automotive, Dealix and Autobytel executives.
According to Haystak Digital Marketing, the Yahoo! Bing network is delivering conversion rates at lower costs for auto dealers, Clickz.com reports.
String Automotive unveils Dealer Positioning System, an application designed to help dealers use analytics tools to convert leads.
Google and Webmarketing 123 provide dealers with a crash course on remarketing and Google’s new remarketing tag. The firms say the new Google feature provides dealers with more ways to stay connected to website visitors.
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