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Internet Shopper

Internet Killing the Test Drive, New Study Says

The test drive is becoming the Internet’s latest victim, a new study concludes, with one in 10 car buyers skipping the test drive prior to buying.

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Facebook Drives Website Visitors, Not Leads, Report Says

Facebook is becoming a great driver of new visitors to dealership websites, a new report shows, but the social-media site still has a long way to go before it becomes a major lead-generation source.

Audi, Chevrolet, and VW Ads Rate Highest in New Report

Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.

Economy Drives Interest in CPO Vehicles, AutoTrader Reports

Shopper Insights from AutoTrader show that 60 percent of new-car shoppers are more likely to consider CPO vehicles due to the economy; 29 percent are considering CPO for the first time.

eBay Launches Green Driving Site

eBay has launched eBay Green Driving, a new website designed to provide drivers with ways to reduce both money spent at the pump and their environmental impact.

DealerRater Previews New Dealer Tool

The dealer review site's new tool allows users to monitor reviews across the web, improve their online visibility, and track and promote their efforts on social-media sites.

Shopper Behavior Indicates Further Growth for Vehicle Sales

Dataium reported yesterday that its shopper index for March showed no signs of the industry’s sales rebound stalling anytime soon.

Debating Innovation

Bothered by the response to software companies trying to bring a fresh look to F&I, the editor weighs in with his thoughts on tablet and e-mail menus.

Virus Alert!

The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.

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Mosley Offers In-Store Sales and Marketing Training

The magazine’s Sales Driver columnist is now offering an in-store version of his “Control Your Sales Destiny” seminars, which he launched last year.

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