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Jim Maxim

RouteOne’s MaximTrak Rolls Out Digital Retailing Platform

MaximTrak aims to redefine the F&I transaction with its new FLITE ENGAGE digital retailing platform. Designed to provide an omnichannel experience, the platform can be used by dealership personnel in the showroom or by consumers on their mobile device.

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Fidelis PPM, MaximTrak Announce Integration

This integration enables F&I departments using MaximTrak to deliver e-contracting functions between the technology firm's F&I platform and Fidelis' prepaid maintenance software, providing dealerships with a paperless solution for presenting, validating, and registering Fidelis products.

MaximTrak Launches New Site, Educational Initiative

F&I technologies platform and services provider MaximTrak Technologies has launched a new interactive technology website and a content-based educational initiative for auto, powersports and RV dealerships.

MaximTrak F&I Suite Recognized by 'CIO Review'

The publication reported in a recent edition that MaximTrak Technology’s F&I Suite has helped auto dealerships deliver a better buying experience for their customers.

Driving Tech Into F&I

Executives from five technology companies say it will take the efforts of those on the front lines to get the F&I office up to speed.

Menu Reboot

This year’s F&I Conference finished strong with an electric debate over the usefulness, benefits and possible drawbacks of the mobile menu.