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MINI

April a Mixed Bag, SAAR at 14.42 Million Units

Total light vehicle sales were up 10.3 percent from a year ago and 14.9 percent vs. March, according to AutoData, which put the seasonally adjusted annual rate at 14.42 million units.

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Industry Sales Pace at 15 Million Annual Rate

A recent uptick in gas prices pushed consumers toward fuel-efficient vehicles rather than back to the sidelines, with the annual sales rate jumping to 15.1 million vehicles, according to Autodata.

Sales Pace at 14.18 Million in January

Retail sales rose 11.4 percent in January, with the industry pacing at a 14.18 million seasonally adjusted annual sales rate — the highest rate since the government’s Cash for Clunkers program in August 2009, according to AutoData.

MINI Financial Services Launches Mobile App

MINI Financial Services has launched its first social navigation mobile application. Called MINI Motoring, the app allows users to discover the best roads in more than 50 countries.

NADAguides Report: Consumer Interest Increasing Among European Brands

Euro brands are catching the attention of car shoppers in a big way, with the segment increasing its share of consumer interest by more than 9 percent.

Honda and Lexus Earn Edmunds.com’s Best Retained Value Awards

Honda and Lexus took home the top prizes in Edmunds.com’s inaugural Best Retained Value Awards, which recognize the brands and new-car models that have the highest projected residual value after five years.

Detroit Brand Dealers Most Improved in 2010 Satisfaction Study

Mercedes-Benz dealerships ranked highest in the 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study, which used “mystery shoppers” to measure and compare how consumers are treated when shopping.

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