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marketing

Marketing in Uncertainty: Best Practices for Car Dealerships

It’s a natural reaction for dealerships to respond to uncertainty by hitting pause on operations, but this lacks the balance needed to come out stronger on the other side.

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PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

A Much-Needed Alignment for Dealers and OEMs

The best way to counter long-term changes in consumer behavior is by embracing change through innovation.

IHS Markit Hires Two Automotive Industry Leaders

Joe Kyriakoza and David Mondragon join IHS Markit to drive integral new client solutions.

Study: Failure to Capture Off Make Buyers Costs Auto Groups Service Revenue

A new study commissioned by Affinitiv finds U.S. auto groups lose up to $230,000 in per-store service revenue by failing to cross-market off make used car buyers.

DAS Names Sietsma COO, Pechstein Joins as VP

Digital Air Strike announced the promotion of Erica Sietsma to COO and the addition of Scott Pechstein as vice president of business development.

S.C. Ford Dealer Offers Free Gun With Every Purchase

Four months after factory executives put a stop to a similar campaign at an Alabama dealership, Carolina Ford is offering a free rifle, American flag, and Bible to every sold customer through the end of November.

IHS Markit: SUV Shift Not Prominent Among All Groups

According to the research firm’s analysis, more than 35% of U.S. households with a sedan in the garage that returned to market for a new vehicle between April 2017 and March 2018 acquired an SUV. That's up from just 24% five years ago.

LotMonkey Expands Into Four New Markets

The company’s web-based merchandising platform is now available in Philadelphia, Louisville, Ky., Long Island, N.Y., and northern New Jersey. It allows dealers to instantly create and customize an infinite array of point-of-sale visuals.

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Appeals Court Vacates Some FCC Rules on Robocalls

The D.C. Circuit Court of Appeals vacated the FCC’s rule clarifying what devices qualify as automated telephone dialing systems, saying the agency’s explanation ‘invites conclusions that all smartphones are autodialers.’

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