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Honda Cars of Boston Rebrands Lease PPM, Achieves 40 Percent Penetration

After private labeling MediaTrac's prepaid maintenance program, Honda Cars of Boston reports that 40 percent of lease customers are opting for the plan.

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Study: UltraCare Prepaid Maintenance Plans Boost RO Upsell

According to a recent study from MediaTrac, dealers using UltraCare Prepaid Maintenance are cashing in on additional revenue with each RO.

MediaTrac Offers Free E-Mail Campaigns for Sandy-Affected Dealers

MediaTrac is coming to the aid of dealers affected by Hurricane Sandy by offering them free e-mail campaigns to reach customers.

MediaTrac Adds New Templates to e-Mail Marketing Platform

The marketing technology company has released 130 new e-mail marketing templates for its rewards-based loyalty-and-retention program.

Rewarded Customers Visit and Spend More Annually, New Study Finds

Customers enrolled in dealer loyalty programs not only visit more, they spend and buy more cars, MediaTrac's new study concludes.

MediaTrac Introduces New ‘BeBack’ Program

MediaTrac announced the launch of the BeBack Program, a vehicle sales inducement program designed to help drive lost sales opportunities back into auto dealerships.

MediaTrac’s LoyaltyTrac Platform to Power CIMA Loyalty Rewards

CIMA Systems will now use MediaTrac's rewards-based loyalty and retention platform to power its loyalty rewards program.

MediaTrac Releases Customer Retention ‘How-to’ Guide

The new white paper includes information about how auto dealers can achieve retention increases using loyalty and retention marketing.