Honda Cars of Boston Rebrands Lease PPM, Achieves 40 Percent Penetration
After private labeling MediaTrac's prepaid maintenance program, Honda Cars of Boston reports that 40 percent of lease customers are opting for the plan.
After private labeling MediaTrac's prepaid maintenance program, Honda Cars of Boston reports that 40 percent of lease customers are opting for the plan.
According to a recent study from MediaTrac, dealers using UltraCare Prepaid Maintenance are cashing in on additional revenue with each RO.
MediaTrac is coming to the aid of dealers affected by Hurricane Sandy by offering them free e-mail campaigns to reach customers.
The marketing technology company has released 130 new e-mail marketing templates for its rewards-based loyalty-and-retention program.
Customers enrolled in dealer loyalty programs not only visit more, they spend and buy more cars, MediaTrac's new study concludes.
MediaTrac announced the launch of the BeBack Program, a vehicle sales inducement program designed to help drive lost sales opportunities back into auto dealerships.
CIMA Systems will now use MediaTrac's rewards-based loyalty and retention platform to power its loyalty rewards program.
The new white paper includes information about how auto dealers can achieve retention increases using loyalty and retention marketing.
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