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Mobile Marketing

Pearl Technology Launches Proximity Marketing Platform for Dealers

The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.

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New EasyCare App Allows Dealers to ‘Own’ the ODBII Port

EasyCare is getting set to launch a new mobile app that will allow dealers to own the ODBII port in their customers’ vehicles. The connection will allow dealers to tailor service offers and alerts, as well as allow customers to perform a full health scan of their vehicle on their mobile device.

Automotive Mobile Solutions, Deckspire Partner to Improve Geo-Targeted Dealer Ads

Automotive Mobile Solutions, a mobile marketing company serving automotive retailers, will be working with Deckspire to bring geo-targeted, geo-fenced mobile advertising to dealers.

Dealers, OEMs At Odds Over Digital Ad Strategies, Netsertive Finds

Dealers are driving the auto industry’s digital advertising push, but manufacturers are still heavily favoring traditional media, according to a new report.

Mobile Site Satisfaction Leads to More Social Media Sharing, J.D. Power Reports

When car shoppers using a smartphone have a satisfying online experience with an automotive manufacturer or third-party automotive site, they are more likely to share vehicle information on social media, according to a new study.

Facebook Now No. 2 Digital Ad Seller Thanks to Mobile Ad Growth

Mobile now accounts for more than 22% of all U.S. digital ad spending, up from 3% in 2010.

PCs Still Rule Among Car Shoppers

A new study proves that car shoppers prefer different tools for different stages of the buying process, and, for dealers, a bad mobile site is worse than none at all.

DMEautomotive Releases Study on Service Apps, QR Codes

The firm’s new study shows that service customers are far more likely to use mobile apps than QR codes, but only 10 percent of auto service customers are currently using a mobile app offered by their dealer/service provider.

Nearly One-Third of Auto Shoppers Use a Mobile Phone, JD Power Reports

J.D. Power and Associates reports that nearly one-third of in-market car shoppers use a mobile phone to assist with their purchase. Brands with the best mobile sites are Acura and Kia.

Mobile Search Rising Tool for Marketers

The shift toward immediate, ‘just-in-time’ information access means that marketers and content providers must meet the demand for mobile-optimized content, a new report says.