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Mobile Site Satisfaction Leads to More Social Media Sharing, J.D. Power Reports

When car shoppers using a smartphone have a satisfying online experience with an automotive manufacturer or third-party automotive site, they are more likely to share vehicle information on social media, according to a new study.

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Gubagoo’s Website Platform Now Optimized for Mobile

The new capability will allow dealerships to track and target mobile shoppers with chat and personalized offers, among other features.

Updating F&I

Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

MaximTrak Launches Mobile F&I Menu System

MaximTrak Technologies announced the launch of MobileTrak, a mobile F&I menu that works on the Apple iPad and Android devices and features reporting capabilities and a connection to the company’s e-contracting platform.

6 Digital Marketing Tools to Consider

Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.

Mobile Tools Migrating Into Sales and F&I Processes

The pace of mobile technology adoption is quickening, and companies are lining up to help dealers transition to a mobile marketplace. Here’s a breakdown of seven solutions that are available now or will be in the near future.

More Consumers Using Mobile Devices to Car Shop, Survey Reveals

A survey from Chrome Systems Inc. revealed that nearly 25 percent of consumers with Internet-enabled mobile devices used their device to research or shop for a car.

BMW Financial Services Expands Access to Smartphones

BMW Financial Services has launched a mobile Website for smartphones that allows customers to make payments, view account history and more.

vAuto Integrates Further with Manheim and OVE.com

The inventory management solution announced that wholesale price indicator Manheim Market Report (MMR) and wholesale vehicle marketplace OVE.com have integrated within vAuto.