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Polk

Videology Offers Cross-Device Audience Targeting

Videology is offering targeted video and display ads through an integration with Polk and Datalogix.

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Korner to Lead Polk’s ARS and Media Group

Brad Korner was promoted to vice president of sales and client services for Polk’s ARS and Media group.

Average New-Vehicle Age Reaches Nearly Six Years, Polk Reports

An analysis by Polk revealed that the average length of ownership of vehicles that were purchased new has risen to a record 71.4 months, or nearly six years.

HookLogic Integrates Polk Intelligence

HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.

Polk Provides Internet Lead Conversion Reporting for Autobytel

Polk announced it will provide internet lead conversion reporting to Autobytel.

Average Vehicle Age at Record Level, Polk Reports

Polk reported that the average vehicle age has increased at a quicker rate over the last five years, which should benefit service departments this year.

Polk Announces Automotive Loyalty Award Winners

Ford Motor Company took top honors for the second year in a row during the 16th annual Polk Automotive Loyalty Awards.

Global Sales to Reach 77.7 Million Units in 2012, Polk Predicts

Polk said it expects worldwide new-vehicle sales in 2012 to rise 6.7 percent over 2011 volumes to 77.7 million vehicles.

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