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Survey Shows Where Auto Dealers Will Look to Increase Spending on Digital Advertising for Remainder of 2020

Dealers will be buyers of social media, direct marketing, & SEO to attract customers.

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Dealers’ Advertising Strategies for the Ford Bronco & F-150

Even with the Bronco and F-150, dealers must remain smart about their digital advertising strategies.

Dealership Data: The Appeal of Used Versus New Deals This Summer

Employing these strategies will help dealers maximize every opportunity as we head into a fall season that’s looking to be as unpredictable and unprecedented as what we’ve experienced so far in 2020.

PureCars' Multi-Channel Digital Advertising Platform Selected By Toyota For Dealer Parts & Service Program

Digital advertising platform helps Toyota dealers promote fixed ops programs & offers.

Early Stay-at-Home States Showing Positive Signs for Auto Dealers

PureCars has released a COVID-19 report for auto dealers, filled with data, tips and trends..

Raycom Media Acquires PureCars

The acquisition brings together one of the nation’s largest broadcasters and one of the industry's leading digital advertising platforms. Officials said the combination of both companies could revolutionize the way TV and digital advertising work together.

HookLogic, PureCars Team Up on Online Trade-In Appraisal Tool

The new tool is designed to allow car shoppers to get an online appraisal of their trade-in, then offers incentives to to bring their vehicle to the dealership for a full appraisal.