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ROI

Fidelis PPM to Talk Retention Plans at 2016 NADA Convention

Fidelis PPM execs will be at this month's NADA Convention & Expo to show dealers how to track, measure and evaluate the effectiveness of loyalty programs like its customized prepaid maintenance program.

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Former KBB CEO Joins LotLinx Board of Directors

Paul Johnson, who resigned from his chief executive role at Kelley Blue Book in February 2012, has joined the board of directors for the recently launched LotLinx. The board includes former AOL, Google Automotive, Dealix and Autobytel executives.

Autobytel Nets Big SEM Results With Google AdWords Enhanced Campaigns

Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.

Dealer.com Launches Advertising Dashboard

The automotive digital marketing company’s new advertising dashboard is designed to take the guess work out of digital advertising, providing dealers with a holistic view of competitive market data, ad reach, analytics and multi-channel performance.

Steve Cannon: Customer Experience Starts With Workplace Culture

Technology can only take the customer experience so far, Mercedes-Benz’s chief executive reminded attendees of the NADA Convention & Expo. He then revealed how a simple survey helped drive positive change for the German automaker.

DealerRater/Polk: Higher Online Ratings Do Increase Sales

Dealers with an average star rating of four or higher had a 25 percent greater increase in sales, according to results of a new study conducted by DealerRater and Polk.

Facebook Offers Tips for Digital Brand Campaigns

A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.

Facebook: Like or Dislike?

Weighing in on the big Facebook question, the editor says marketers need to relax on those ROI questions.