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Reahard & Associates

The Message from the Mess: Listen Up F&I!

Here are three parts of the message coming from the midst of the mess we have been living through for the last couple of years.

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The Power of The Process

A well-defined process that has been built by consistent research and practice to communicate effectively, is powerful, and customers will find saying “Yes” easy and saying “No” hard.

Do This, Not That!

Here are two truths that reveal the concepts of a powerful process that moves customers and us.

Find the Onion!

If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.

The Digital Danger

The danger of digital is that we will attempt to rely on it to do the things that our selling skills were intended to accomplish.

F&I Customers Are Just Like Us!

Continue to study the different customer types and personalities and how best to serve them, and remember: We are customers too.

Connecting Over Closing!

Here are a few ways to move your focus from closing to connecting.

Objection Overruled!

How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.

The Four Corners of the F&I House

There are four definitive areas where F&I professionals can and should excel.

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A Menu Has Its Limits!

Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.

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