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Reahard & Associates

Empathy Trumps Everything

If you treat a customer with empathy and respect, you will have created a customer for life. Use these three tips to get out of your own head and into theirs.

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Someday: The Worst Day of the Week!

While no crisis is a good thing, those that succeed will be those that take the opportunity during the storm to change, pivot, and adjust.

Expert Advice for F&I During COVID-19

The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.

Fill the Void!

What is your F&I process filled with? Two ingredients will always drive acceptance levels, customer satisfaction, and overall profits: trust and value.

Free F&I Product Videos for Your Online Sales

Ron Reahard of Reahard & Associates, Inc. announces their popular F&I product videos will be made available to dealers free of charge for 120 days.

Surf's Up

Navigate the waves of change to ensure long-term F&I success.

Vision Adds Reahard F&I Product Videos

Vision Dealer Solutions has added product videos produced by Reahard & Associates to its proprietary VisionTouch F&I menu.

One Giant Leap for F&I

Top trainer says it’s time for F&I professionals — particularly the vets — to let go of the past and embrace the changes facing automotive finance and protection products.

SouthwestRe, Reahard Partner to Offer F&I and Compliance Training

SouthwestRe has partnered with Reahard & Associates to offer F&I training and compliance certification to agents and dealers.

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F&I Think Tank: Shark Tank Trainers Revealed

Four of the industry’s top F&I trainers will be swimming the aisles during F&I Think Tank’s Shark Tank, a stump the pro-like session that will allow attendees to get answers to their most troublesome customer objections, deal situations and departmental issues.