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Rick McCormick

Bishops, Badges, and Blenders!

True servants with a heart to make people and the industry at large better are priceless and worthy to be honored.

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Objection Overruled!

How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.

The Four Corners of the F&I House

There are four definitive areas where F&I professionals can and should excel.

A Menu Has Its Limits!

Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.

Circle of Development: Refresh

If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.

Circle of Development: Execution

Three ingredients are necessary to consistently execute a winning performance in the F&I office.

Circle of Development: Skillset

Three areas of skillset development are critical to success, but these skills do not come naturally for most of us, so they must be intentionally developed.

Circle of Development: Mindset

We are all going somewhere and using a mindset GPS will assure we get to the destination we are all looking for — increased customer satisfaction, income, and profits.

Circle of Development

The most frequent and damaging mistake that I encounter at dealerships is requiring people to learn in the wrong sequence. There is a better way to becoming a true professional — a simple four-step sequence of development that we can all follow.

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Leverage What’s Within

Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.

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