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Rick McCormick

Circle of Development: Skillset

Three areas of skillset development are critical to success, but these skills do not come naturally for most of us, so they must be intentionally developed.

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Circle of Development: Mindset

We are all going somewhere and using a mindset GPS will assure we get to the destination we are all looking for — increased customer satisfaction, income, and profits.

Circle of Development

The most frequent and damaging mistake that I encounter at dealerships is requiring people to learn in the wrong sequence. There is a better way to becoming a true professional — a simple four-step sequence of development that we can all follow.

Leverage What’s Within

Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.

What Kind Of People Are We?

When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.

One Less Thing To Worry About

We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!

Caring Is a Close

Genuinely caring about your customer is the most effective manner to help them buy the products they need —it's the same way we want to be ‘sold’ when we are buying.

The Rhythm of the Sales Conversation

When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.

A Blockbuster Process In a Netflix World

Insight presentations are today; features and benefits presentations are so yesterday…and hopefully will soon be as hard to find as a Blockbuster store.

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Adapting to Win

Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.