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Rick McCormick

A Menu Has Its Limits!

Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.

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Circle of Development: Refresh

If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.

Circle of Development: Execution

Three ingredients are necessary to consistently execute a winning performance in the F&I office.

Circle of Development: Skillset

Three areas of skillset development are critical to success, but these skills do not come naturally for most of us, so they must be intentionally developed.

Circle of Development: Mindset

We are all going somewhere and using a mindset GPS will assure we get to the destination we are all looking for — increased customer satisfaction, income, and profits.

Circle of Development

The most frequent and damaging mistake that I encounter at dealerships is requiring people to learn in the wrong sequence. There is a better way to becoming a true professional — a simple four-step sequence of development that we can all follow.

Leverage What’s Within

Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.

What Kind Of People Are We?

When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.

One Less Thing To Worry About

We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!

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Caring Is a Close

Genuinely caring about your customer is the most effective manner to help them buy the products they need —it's the same way we want to be ‘sold’ when we are buying.

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