The most frequent and damaging mistake that I encounter at dealerships is requiring people to learn in the wrong sequence. There is a better way to becoming a true professional — a simple four-step sequence of development that we can all follow.
Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.
When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.
We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!
Genuinely caring about your customer is the most effective manner to help them buy the products they need —it's the same way we want to be ‘sold’ when we are buying.
When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.
Insight presentations are today; features and benefits presentations are so yesterday…and hopefully will soon be as hard to find as a Blockbuster store.
Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.
The most important thing I’ve learned from COVID-19 is that investing in your people is the best investment any business can make.
If you treat a customer with empathy and respect, you will have created a customer for life. Use these three tips to get out of your own head and into theirs.