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8 Ways Small Dealers Can Compete With Big Franchises

The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.

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Shift Your Service Brand to Drive Customer Loyalty

Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.

Sharpen Your Survival Skills

‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Stop Flushing Those Ad Dollars

‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

Clarivoy Integrates Multi-Touch Attribution Into Google Analytics

With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.

Google Makes Mobile-Friendly Tweak to Search Algorithm

Starting April 21, mobile-friendly websites will be given more prominence in Google search results, the company announced last month.

Flick Fusion, LT2 Partner on Dealer Video Solution

Flick Fusion has partnered with Lighthouse Technology Team to bring video marketing to the commercial truck, equipment, cycle, recreational vehicle and powersports industries. Dealers in these industries can now use the Flick Fusion platform to easily create video for the web.