TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.
For the first time in company history, TrueCar posted revenues exceeding $50 million. The feat was attributed to gains in the firm’s dealer count, market share and transactions.
‘Da Man’ finds himself blindsided by an FTC investigation long after mending fences with TrueCar and its founder.
TrueCar takes fire for new write-off policy that requires dealers to pay for every TrueCar user who walks through their door and buys a vehicle. The company’s chief executive said the new policy was added to provide clarity, not to punish loyal users of the service.
TrueCar hires Mike Dunn as its new chief technology officer. He most recently served as CTO for Hearst Interactive Media, and has held similar positions with Time Warner and Dell Online.
TrueCar is wooing dealers once again, and the company’s founder admits it took a great deal of effort and a new business outlook to make that happen.
The auto information site debuted a new print and TV ad that highlights 'a transformation of the company’s culture.’ Officials say the company’s makeover is the result of its work with its dealer council.
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