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social media

J.D. Power: Tech-Focused Car Buyers Consume Media at High Rates

Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media such as Internet, television and magazines at high rates, according to the summer edition of J.D. Power's 2015 U.S. Automotive Media and Marketing Report.

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Status Update

Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.

Too Much Information

If you are Googling prospective employees or checking out their social media profiles, you could be running afoul of anti-discrimination laws.

SureCritic Adds Former SOCIALDEALER President

Phil Penton, former partner and president at SOCIALDEALER, will lead SureCritic’s business development activities and strategic alliances.

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

Consumers Trust Social Media, Peer Reviews More than Dealers

A recent study conducted by Crowdtap found that 80% of car buyers were more likely to turn to their social network for car-buying advice than a salesperson.

Mobile Site Satisfaction Leads to More Social Media Sharing, J.D. Power Reports

When car shoppers using a smartphone have a satisfying online experience with an automotive manufacturer or third-party automotive site, they are more likely to share vehicle information on social media, according to a new study.

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

Digital Air Strike Names Winners of Social Media and Reputation Awards

The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.

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Dealers Positive About 2014, Ally Survey Finds

Ninety percent of the 150 dealers Ally surveyed at the 2014 NADA Convention and Expo this past week said their outlook for 2014 sales is positive.

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