Out of the three, Kia's Stinger spot featuring Steven Tyler generated the greatest lift in interest across Jumpstart Automotive's portfolio of publishers.
CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.
Mercedes-Benz and BMW saw significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to real-time analysis from Edmunds.com.
Maserati, Jeep and Jaguar dealer websites experienced increases in online shopping activity following the Super Bowl.
Jaguar F-Type, Hyundai Genesis and Audi A3 also saw a strong surge in search activity on KBB.com.
The vehicle information site believes Honda’s RAV4 Super Bowl ad will steal the spotlight for the second straight year. Mercedes-Benz should also be a big winner, KBB analysts predict.
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