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Tip of the Week

[Video] Tip of the Week: Tell, Don't Oversell

The quickest way to reduce the value of your product is to oversell it. United Development Systems’ Gerry Gould provides a tip on how to make sure you’re not out of bullets before the sale even begins.

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[Video] Tip of the Week: 5 Keys to F&I Success

United Development Systems’ Gerry Gould offers his five ingredients to becoming a successful F&I manager in this week’s Tip of the Week.

[Video] Tip of the Week: Converting Cash Customers

United Development Systems’ Gerry Gould shares a cash-conversion technique that employs a voided retail sales installment contract.

[Video] F&I’s Do-Not-Say List

Sales are lost every day because of a few words uttered by salespeople and F&I managers. United Development Systems’ Gerry Gould provides a list of words you should avoid at all cost.

[Video] Tip of the Week: Stepping Outside of the Box

Gerry Gould issues a challenge to F&I managers in his latest Tip of the Week. And, no, he’s not talking about greeting customers in the showroom.

[Video] Tip of the Week: The Rate Question

Before you cut that rate to satisfy your customer's request for a lower payment, check out this tip from United Development Systems’ Gerry Gould.

[Video] Part 5: F&I’s Link to Customer, Employee Satisfaction

United Development Systems’ Gerry Gould completes his five-part series on the business office's Top 5 responsibilities with a few words on the importance of driving customer and employee satisfaction.

[Video] Part 4: Protecting the Dealership

United Development System’s Gerry Gould addresses compliance in part four of his five-part series on the business office’s Top 5 responsibilities.

[Video] Part 3: Managing Cash Flow

United Development Systems' Gerry Gould continues his five-part series on the business office’s Top 5 responsibilities. This week, he addresses contracts in transit.

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