LoJack shares a list of theft protection tips to help dealers protect their inventory.
UDS’s Gerry Gould offers a simple tip on how to keep your averages up when faced with customers that simply won’t buy.
Gerry Gould, director of training for United Development Systems, completes Part 3 of his three-part series on the customer interview. In this edition, he talks about where to conduct the customer interview.
Gerry Gould, United Development Systems’ direct of training, provides his take on why the customer interview is so important in Part 1 of this three-tip series. He’ll also talk about what five questions a properly conducted interview will answer in the minds of consumers.
Point-of-sale materials, such as product brochures, serve as a nice aid on the road to an F&I product sale, but be careful, says Gerry Gould in this week’s “Tip of the Week.”
Rapport building is critical for salespeople, not for F&I managers. Instead, says Gerry Gould in this week’s Tip of the Week, F&I managers should focus on building credibility.
Gerry Gould, direct of training for United Development Systems, offers advice on what products can be married together and provides a few tips on how to introduce the concept to customers.
Does life in the car business really mean working ‘bell to bell’? Is good talent really that difficult to find? Sales columnist offers Part One of his take on how to fix one of the industry’s biggest problems.
Are there more things going wrong at your dealership than going right? Check out this pep talk from Gerry Gould in the magazine's Tip of the Week.
Can’t find good salespeople? Gen Y have you perplexed? The magazine’s sales columnist offers a few thoughts. Will you be willing to listen?
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