Smart Digital Solutions Improve Car Buying

Though satisfaction with vehicle buying fell in 2022, smart digital solutions grew as a means of driving heightened customer satisfaction.
Though satisfaction with vehicle buying fell in 2022, smart digital solutions grew as a means of driving heightened customer satisfaction.
Supply has picked up, as have sales in nearly every vehicle segment.
CDK Global ease-of-purchase survey tracks change. Dealership inventories reaching normal levels as shoppers search for affordable options.
Forecast shows rising sales, inventory, and good 2023 outlook.
The seasonally adjusted, annualized rate of sales fell to 12.81 million in May, according to Motor Intelligence.
Toyota sold 2.332 million vehicles in the U.S. in 2021, compared to 2.218 million vehicles for General Motors.
The digital marketing firm today announced the promotion of Napolean Rumteen to vice president of dealer relations, a new role created to increase the firm’s level of service to its dealer and OEM partners.
The market research firm noted that industry risk in mature markets is at the highest level it has been since the Lehman Brothers collapse and global industry downturn from 2008 through 2010.
Launched in 2016, the portal acts as a cross-channel, integrated platform that applies ‘customer-centric principles’ to the dealer staff experience, officials said. Usage is role based, personalized and mobile friendly.
The 3.1% year-over-year increase in new-vehicle sales in December was more than enough to push the industry’s annual sales tally above the 17.5 million-unit mark for 2016, according to Autodata Corp.
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