Doubling Down on Digital Marketing
Digital ad spending isn't slowing down. And one of the areas capturing the attention of marketers is online videos, with spending expected to double by 2016.
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Digital ad spending isn't slowing down. And one of the areas capturing the attention of marketers is online videos, with spending expected to double by 2016.
Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.
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