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Give ’Em Gershwin

Award-winning F&I director explains how using music during his process stimulates his customers' purchasing impulses.

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Agents of Change

Studies show that change is coming to the finance department, and dealerships like Northwest Honda and Southern Chrysler-Jeep are making sure their F&I offices are ahead of the digital curve.

Troubled Dealership Seeks Name Change

A Massachusetts dealership is seeking a name change after a video of its employees harassing a pizza delivery man went viral.

FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

Honda Targets College Grads Through YouTube, Blogs

American Honda Finance Corp. has launched two digital campaigns promoting its Honda and Acura College Grad program that targets millennial buyers.

Video of Dealership Personnel Hassling Pizza Guy Goes Viral

A Massachusetts dealership’s Yelp and Google pages have been flooded with negative reviews after a video of its employees harassing a pizza delivery man went viral this week.

Flick Fusion, LT2 Partner on Dealer Video Solution

Flick Fusion has partnered with Lighthouse Technology Team to bring video marketing to the commercial truck, equipment, cycle, recreational vehicle and powersports industries. Dealers in these industries can now use the Flick Fusion platform to easily create video for the web.

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

Digital Air Strike Names Winners of Social Media and Reputation Awards

The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.

Ford’s ‘Video Snacks’ Bring Vehicle Features Directly to Consumers

Ford launches a new Vehicle Orientation program. It is designed to bring consumers closer to the features available on their cars through an e-mailed checklist that contains links to ‘video snacks’ on Fordowner.com.