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advertising

Online Media to Dominate Automotive Advertising in 2013

A new study predicts that online media will dominate automotive advertising this year. It also indicates that the migration to digital advertising is still in the beginning stages.

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Cal Worthington Passes Away at 92

Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.

Dealers Listed as Victims of Advertiser’s Money Laundering Scheme, The Advocate Reports

According to a report from The Advocate, Raymond Christopher Reggie, former brother-in-law to U.S. Sen. Ted Kennedy, is charged with six counts of money laundering. In his scheme, two Louisiana car dealers lost a combined total of $1.1 million.

Autobytel Nets Big SEM Results With Google AdWords Enhanced Campaigns

Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.

Cars.com Launches Online Marketing Tool

Cars360 draws upon Cars.com’s vast audience of in-market car shoppers to drive new traffic to a dealership’s website or Cars.com Dealer Profile.

Facebook’s New Ad Tool Impresses Pilot Dealer

South Carolina dealership is capturing six to eight additional sales per month using Facebook’s new advertising tool, which pulls data from Datalogix and Polk to deliver more targeted ad campaigns.

GM Testing Facebook Advertising

After pulling a reported $10 million annual ad spend with Facebook last May, General Motors is back on the social media site. This time, the automaker is testing mobile ads.

CNW: Last Gasp for Print Ads?

As consumers continue to seek out vehicle information online, the market research firm says print is in trouble — and so is TV advertising.

Auto Advertiser Banned in North Carolina

Louisiana advertising firm banned by the state attorney general from pitching bogus sales events at N.C. car dealerships.

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Pinterest Now Open for Business

Pinterest set new terms of service for businesses wanting to promote their brands on the social network. The change is aimed to make the site more business-friendly.

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