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Automotive Training Academy

How to Sell More F&I in the Service Bay

How dealerships can enlist service advisors to sell protective products after the sale.

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Properly Exposing the Need for a Service Contract

In this video, Trent White with the Automotive Training Academy by Assurant, reviews techniques to effectively expose clients to the need for a service contract based on a major buying motive in today’s market.

Trial Closes: Impact by Design

In this video, Dwayne Wiggins from the Automotive Training Academy by Assurant talks about the differences of soft and hard trial closes and how they can impact a sale.

How to Respond to a Customer

In this video, David McKellar from the Automotive Training Academy by Assurant will discuss the difference between a statement, a question and an objection. Your ability to respond appropriately to each of these 3 responses from a customer can affect your sales results.

Who Moved My Cheese?

In this video, Trent White from the Automotive Training Academy by Assurant references the story “Who Moved My Cheese” and how it relates to the auto industry.

4 Steps to Take Now that Will Benefit Sales Later

Training expert shares how improving digital presence, sales skills and F&I presentations impacts sales.

Remaining Non-Confrontational

In this video, Trent White with the Automotive Training Academy by Assurant explains how to take a professional approach to being non-confrontational.

F&I Saboteurs: Part II

In a previous tip, Dwayne Wiggins from the Automotive Training Academy discussed two F&I saboteurs that reside in the overall sales process. Idle time for the customer and rushing through the process to accommodate a false time expectation. Unfortunately, those are not the only ones that may be negatively impacting the customer experience. Here are 3 additional saboteurs to be on the lookout for.

Complimentary, Virtual Training Offered by the Automotive Training Academy

To assist dealers in this unprecedented time, the Automotive Training Academy is offering complimentary, virtual training for all dealerships.

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