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AutoTrader.com

OnlineDrive Launches Behavioral Marketing Platform

New incentive-driven marketing platform allows dealers to target and automate offers based on visitor behavior, which the company says raises the probability of converting a lead into a sale.

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vAuto, AutoTrader.com Partner on Trade-In Acquisition Tool

AutoTrade Group’s two business units integrate their solutions to deliver a new trade-in appraisal and acquisition process for subscribing dealers.

AutoTrader.com Helping Dealers Leverage OEM Ad Spend

New short-term advertising solution enables dealers to leverage their OEM's advertising buy to drive shoppers to their new-vehicle inventory listed on AutoTrader.com.

Autotrader.com Files First Internet IPO Since Facebook

The vehicle listing site’s initial public offering is the first since Facebook’s troubled attempt. Last week, AutoTrader filed with the SEC that it’s seeking to raise $300 million.

AutoTrader.com to Offer Financing Through RoadLoans.com

The vehicle listing site will now offer direct-to-consumer financing through Santander’s online auto financing platform.

AutoTrader.com Releases 'News and Reviews Showcase' Windows 8 App

The new app, which features the Windows Metro style user interface, highlights AutoTrader.com's wide variety of expert editorial content.

Economy Drives Interest in CPO Vehicles, AutoTrader Reports

Shopper Insights from AutoTrader show that 60 percent of new-car shoppers are more likely to consider CPO vehicles due to the economy; 29 percent are considering CPO for the first time.

AutoTrader.com Reports Record Increase in Unique-Visitor Traffic

AutoTrader.com announced that it experienced a record number of unique visitors to its site during February despite the shortened month.

Interest in Fuel-Efficient Cars Followed January Gas Price Spike, AutoTrader Reports

A report by AutoTrader.com revealed that the notable increase in gas prices in January pushed used-car shoppers on its site toward fuel-efficient vehicles.

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AutoTrader Spots Movement Toward Fuel-Efficient Vehicles

A report by AutoTrader.com revealed that shoppers are turning toward smaller and more fuel-efficient vehicles in the wake of rising gas prices, which crept up to a national average of nearly $3.40 per gallon in January.