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brand loyalty

KBB Breaks Down Auto Brand Popularity By Region

According to The KBB.com’s Market Intelligence research, a region’s most popular brands are often headquartered or have assembly plants in that area. The data suggests that shoppers have strong brand loyalty and research the manufacturers with local ties to their region.

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Ford Earns Top Honor in Polk Auto Loyalty Awards

The 17th annual event honors Ford for "Overall Loyalty to Manufacturer" and "Overall Loyalty to Make," while Volkswagen was named most improved.

Experian Automotive: Ford Takes Top Spot in Brand Loyalty

In the third quarter 2012, the Ford Focus took top honors in Experian Automotive’s brand loyalty study, while Toyota, Kia, Hyundai and Honda rounded out the Top 5.

DMEautomotive Gains GM’s 'Plus Ups' Certification

Five of the company’s marketing programs for sales and service are now eligible for iMR sales matching funds and/or parts advertising funds.

Toyota Takes Top Spot in Brand Loyalty on Kbb.com

Kelley Blue Book announced that Toyota reclaimed the No. 1 spot for brand loyalty on the site in the fourth quarter, a position it last held in 2010

J.D. Power Study Examines Keys to Brand Loyalty

A study by J.D. Power and Associates revealed that striking the right combination of model offerings and vehicle appeal is critical to retaining customers.

Polk Announces Automotive Loyalty Award Winners

Ford Motor Company took top honors for the second year in a row during the 16th annual Polk Automotive Loyalty Awards.

Pontiac Owners Stay Loyal to GM, Edmunds.com Reports

Data analyzed by Edmunds.com revealed that 39.9 percent of Pontiac owners who traded in for a new car this year opted for a GM vehicle.

Gen X, Y Not as Brand Loyal as Older Generations, GfK Automotive Reports

A survey by GfK Automotive indicated that Generations X and Y are more concerned with their home entertainment systems, smartphones and the Internet than what car they drive.

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Hyundai Maintains Top Spot for Brand Loyalty on Kbb.com

Kelley Blue Book reported that Hyundai upheld its No. 1 spot for brand loyalty on its Website at 48 percent, with Toyota nearly closing in at 47.9 percent and Subaru at 45.9 percent.

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