Consumer Buying Habits Changing, Survey Says
More consumers are purchasing cars out of necessity and have less brand and dealer loyalty, according to a recent survey by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc.
More consumers are purchasing cars out of necessity and have less brand and dealer loyalty, according to a recent survey by Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc.
Edmunds.com reports that Toyota loyalty faded slightly in the first quarter of 2010, but the Japanese automaker still remains the strongest in the auto industry.
Brand loyalty for Hyundai recently surpassed that of Honda and Toyota, allowing Hyundai's brand loyalty to take the No. 1 spot among car shoppers on Kelley Blue Book's kbb.com, according to Kelley Blue Book Market Intelligence data.
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