Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.
Automotive Mobile Solutions, a mobile marketing company serving automotive retailers, will be working with Deckspire to bring geo-targeted, geo-fenced mobile advertising to dealers.
The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.
Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.
The nation’s chief enforcement agency singled out five dealers for deceptive advertising in March. The magazine’s resident legal wiz weighs in.
Five car dealers have agreed to Federal Trade Commission settlement orders that require them to stop running ads in which they promise to pay off a consumer's trade-in no matter what the consumer owes on the vehicle.
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