The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.
Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., announced the availability of its newly expanded Image Gallery solution, a library of vehicle photographs for enhancing vehicle descriptions and creating online presentations.
AutoONE Media has launched DealerPRO Social, an auto retailer marketing tool that creates content on social media sites to keep the dealership visible online.
DealerRater’s Certified Dealer Program includes a new feature that will enable dealers to showcase their top-reviewed employees and their associated review counts.
The inventory management solution announced that wholesale price indicator Manheim Market Report (MMR) and wholesale vehicle marketplace OVE.com have integrated within vAuto.
The online vehicle shopping portal is now licensing Web tools for new, used and mobile shopping.
By day, Wally Higginbotham is a general manager. By night, he’s a blogger whose posts have attracted more than a half million views and several new customers. Can a blog do the same for your dealership?
Reynolds and Reynolds today launched Click-Chat-Buy, a new, live chat system that Reynolds developed to work in concert with car dealer Websites developed by Reynolds Web Solutions.
Dealer Impact Systems has launched Onsite Track, a real-time monitoring console that works on any Website from any provider and makes it possible for dealerships to track the potential buyers viewing their websites.
After remaining stable during the last four years, the percentage of used-vehicle buyers who use the Internet in their shopping process has increased to 68 percent in 2010 — a five percentage point increase from 2009, according to J.D. Power and Associates.
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