Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.
Digital marketing expert and successful technology entrepreneur Alexi Venneri of Digital Air Strike will deliver a featured presentation on social media brand management at the upcoming P&A Leadership Summit.
Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.
The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.
Susan Burke joins Digital Air Strike as vice president of OEM partnerships and Beth Kelly will serve as vice president of client results.
Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.
Digital Air Strike and Dealertrack Technologies announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities.
Digital Air Strike will integrate its survey technology with MerchantCircle's listings and reviews platform, allowing dealers to provide an easier, more automated method for posting customer reviews.
Inc. Magazine named the reputation management firm to its Top 5000 Fastest-Growing Private Companies list in the advertising and marketing category. The company was No. 1 in revenue and No. 5 in growth for Arizona-based companies.
The company claims to have the first social media app that operates on the Microsoft Windows 8.1 platform. It is designed to allow dealers to manage their social media profiles and online reputation in real time.
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