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DealerSocket Adds People Power to RevenueRadar

DealerSocket’s predictive marketing tool is now backed by a team of Strategic Growth Managers offering personal support to help auto dealers engage more customers.

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3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

Xtime Adds Text Marketing Features to Invite Platform

Xtime Text Marketing was designed to offer U.S. dealers who use Xtime Invite a new way to connect with sales and service customers in a timely and legally compliant manner.

GM Adds Dealer.com as Preferred Website Provider

General Motors’ Website Choice Program now includes Dealer.com, which offers dealer websites as well a range of digital marketing solutions.

Dealer.com Launches New Digital Storefront Solution

Dealer.com has officially launched its new dealer-facing digital storefront, adding ‘strong points of interaction’ designed to capture and engage car buyers shopping online.

Opinion: Stop Stocking Vehicles You Can’t Sell

Inventory management expert advises dealers to go against the used-car flow by using online marketing to clear out aging units and inform your stocking choices.

Black Book Powers TEXTiUM Buy-Back Platform

A new partnership integrates Black Book’s vehicle valuation data with TEXTiUM’s dealer buy-back marketing platform.

Outsell Closes Data Gap With Mileage Estimator

A new addition to Outsell’s AI-driven dealer marketing platform was designed to more accurately predict where a given customer stands in their ownership lifecycle.

High-Value Users: The Key to Maximizing Dealer Ad Dollars

Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from traditional to digital marketing,

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MAX Digital Partners With LotVantage to Drive Social Leads

MAX Digital and LotVantage have combined their digital retail and marketing acumen in an effort to make social lead generation easier for auto dealers.