According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.
A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.
A new study from Unified Social shows that automotive advertisers might be spending a significant amount more than other industries to make an impression, but they are, in fact, making that impression.
Report from Borrell Associates calls social and mobile media the most disruptive online wave for advertising budgets this year. But the ad category appears to be paying off so far, the firm concludes.
Porsche unveiled its new 911 Cabrera 4S this week to celebrate the carmaker’s 50th anniversary. It’s a vehicle dreamed up by fans of the automaker’s Facebook page.
Subaru Emirates ignited controversy over the weekend when it posted a photo of a car accident along with what its followers deemed to be a “sexist” message to its Facebook page.
In a press conference today, Instagram Co-Founder and CEO Kevin Systrom announced the launch of ‘Video on Instagram,’ an application where users can upload 15-second videos.
The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
South Carolina dealership is capturing six to eight additional sales per month using Facebook’s new advertising tool, which pulls data from Datalogix and Polk to deliver more targeted ad campaigns.
After pulling a reported $10 million annual ad spend with Facebook last May, General Motors is back on the social media site. This time, the automaker is testing mobile ads.
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