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Sarasota Ford Featured in New Facebook Business Success Story

Sarasota Ford was the subject of a recent Facebook Business feature, which highlighted the dealership's work with Dealers United on an ad campaign that generated 30,185 video views and five vehicle sales within 30 days.

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Instagram Announces Extensive Rollout of Ad Capabilities

Instagram advertising can now be deployed by companies across 30 countries, with worldwide availability expected by the end of the month, the social media site announced.

Status Update

Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.

Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.

Facebook Ads Paying Off for Auto Marketers, Study Says

A new study from Unified Social shows that automotive advertisers might be spending a significant amount more than other industries to make an impression, but they are, in fact, making that impression.

Dealership Facebook Fans Only Seeing 16 Percent of Posts, Digital Air Strike Reports

Dealers don't have to worry about spamming their Facebook fans. That's because News Feed settings are filtering out posts.

Finding the Digital Sweet Spot

Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

Facebook Drives Website Visitors, Not Leads, Report Says

Facebook is becoming a great driver of new visitors to dealership websites, a new report shows, but the social-media site still has a long way to go before it becomes a major lead-generation source.

Facebook Ads Growing as Users Slowing, Study Finds

Retailers have already increased their share of impressions by 10 percentage points, amassing one quarter of all impressions served.