In February, the magazine’s resident fixed-ops expert laid out a primer for establishing a sales process for parts and service. This month, he offers a three-step process for welcoming service customers
Auto/Mate Dealership Systems announced it has added Automated Dispatch and Electronic Repair Order functions to the fixed-operations module in its dealership management system software.
Four marketing and dealership experts tell the magazine’s sales strategist to expect big things from social media, mobile marketing and data mining in 2012.
MotiveLogic’s ‘Fixed Ops Marketing Dashboards’ provide dealers with customer and services data to develop and track rooftop-specific marketing.
OneCommand, a provider of multi-channel marketing solutions for the auto industry, today announced that it has been named a "Diamond Care Service Marketing Provider" by Mitsubishi Motors North America.
Resource Automotive, a unit of The Warranty Group Inc., reported that its DriverPlus prepaid maintenance program is experiencing double-digit growth, as dealers increasingly focus on fixed operations as the foundation of their customer retention strategy.
ATcon, a consulting firm focused on fixed operations, has launched a new version of its Electronic Repair Order Analysis (EROA) solution, which analyzes repair orders and assesses service advisor performance.
Dealer.com, a provider of online marketing solutions, has launched the “Service Marketing Package,” an automated solution that delivers service content for dealers’ Websites.
Software provider Mobile Productivity Inc. announced that BMW of North America will support the use of MPi’s “World Class Inspection” system in BMW Centers in the United States and has launched a special incentive program for centers that enroll with MPi.
What’s good for the showroom often is good for the service department. Fixed operations expert outlines a strategy to keep customers in the fold by showing them you care about the safety and reliability of their vehicles.
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