A survey by GfK Automotive indicated that Generations X and Y are more concerned with their home entertainment systems, smartphones and the Internet than what car they drive.
A study by TrueCar.com showed that Generation Y buyers tend to lean toward Scion, Mitsubishi and Mazda brands.
The industry is on the verge of regaining some of the control it lost to the Internet, but the way dealers view technology must change before order is restored.
Mercedes-Benz Financial Services is taking its mobile strategy where no organization has gone before, but officials say the company won’t push its vision of the future on dealers.
When it comes to brand loyalty, Generation Y, which accounts for more than 20 percent of the U.S. population, is going to make manufacturers work, according to results from a new study released by Deloitte.
At 75 million strong and coming of age, Generation Y may have what it takes to re-shape the wavering U.S. automotive industry, according to a new survey.
Is your current F&I sales process adding value or alienating customers? In today’s world of Google, Myspace and YouTube, word-tracks are like 8-tracks: obsolete. Expert explains how to give today’s Generation X and Y customers what they want: a fast-paced, non-confrontational buying experience.
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