How do you get customers to commit to that left column, better known as the premium option? United Development Systems' Gerry Gould shows you how in his latest installment of F&I Tip of the Week.
Top trainer says the issues dividing most sales and F&I departments could be solved if compliance wasn't an F&I-only concern.
Two new advanced courses will be added to American Auto Guardian Inc.’s 2014 lineup. The courses will build upon techniques introduced in the first level session.
The director of training for UDS and the man behind the F&I Tip of the Week will return to the Paris Las Vegas for the magazine’s annual conference, where he’ll lay down a plan of action for those not-so-friendly F&I transactions.
United Development Systems’ Gerry Gould continues with his “How’d That Feel” sales series with a few words on selling Tire and Wheel protection. Here’s a hint: It’s all in the delivery.
United Development Systems' Gerry Gould continues with his “How’d-That-Feel” sales series this week with a few words on selling paint-and-fabric protection.
Most customers will say ‘No’ when you ask them if they have any questions about the products you presented on the menu. But there’s a small twist you can add to the end of that question that will determine how the rest of the conversation goes.
United Development Systems’ Gerry Gould has been on the “dictate your own destiny” kick of late, and he continues hammering home his message this week with a few words on how to proceed when the finance source gives you a “Line 5” call.
UDS’ Gerry Gould has a suggestion for how to treat your customers. And it starts with being polite.
If “In the event” is in your script, check out Gerry Gould's newest tip on why that wording may not be setting the right tone with your customers.
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