AutoLoop has added a feature to its Essentials platform called Instant Online Leads, alerting sales personnel when a prospective car buyer is requesting more information on a dealer’s website.
Not all dealers had today’s Internet customer in mind when they joined the digital revolution. For Sun Toyota, the Great Recession was all the motivation it needed.
Dealership avoidance is becoming the new normal for car buyers, according to a new study. It showed that one in six shoppers skipped the test drive and nearly half visited one or no dealers prior to making a purchase.
More than half of the respondents of the AutoUSA annual Internet marketing survey said online credit applications were the best source of online leads. Nearly as many dealers indicated that chat applications were the best source.
Patent-pending technology enables dealership websites to accurately predict visitor preferences, allowing dealers to match in-stock vehicles to customer preferences.
By cutting down on response times, using video to connect with shoppers and launching a team to nurture cold leads, Greenway Dodge’s Internet department now drives 71 percent of the dealership’s sales.
The two companies announced this week that they are joining forces to offer dealers a complete marketing solution designed to drive showroom traffic.
DealerSocket has integrated manufacturer incentive information into its CRM solution. The new connection alerts users of new incentives through icons.
A new consumer survey from DMEautomotive reveals that service shops aren't cashing in on key service opportunities. It also shows that young, Internet-savvy shoppers are rewriting the purchase process.
Automotive Internet Media combines service offerings to provide dealers with a complete online marketing service.
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