The firm’s CreditPlus is an interactive credit application platform that instantly preapproves shoppers based on the dealer’s defined credit criteria. Consumers can also view their credit score and pick their payments.
ExitGadget uses custom algorithms and device tracking technology to determine when a website visitor is exhibiting signs of abandoning the page. It then delivers a customizable message designed to covert the site visitor into a sales lead.
Two panels scheduled for F&I and Showroom’s newest education track will focus on how dealers are connecting today’s Internet shopper to their in-store processes.
Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.
Though the fate of Tesla’s attempts to break away from the dealer franchise model remains to be seen, there’s one piece of its business model dealers are gradually getting on board with.
Top search engines released their top search terms for the year, with Google’s annual Zeitgeist being released today. And according to results, auto-related searches were among the most popular search terms in 2014.
Through its new strategic partnership with Internet marketing firm and the dealer association, Kelley Blue Book will make its vehicle values and insights available to the China market.
Edmunds.com anticipates mobile devices will become a bigger part of car-shopper behavior, and the company wants dealers to be ready.
CarWoo! released a new e-book that addresses a new type of consumer: the stealth shopper. The e-book offers approaches to influence this new car buyer, as well as best practices for providing the anonymity this customer demands.
In the past two years, the amount of time consumers spent shopping for a car decreased dramatically, but the percentage of that time spent researching vehicles online increased from 60 percent in 2011 to 75 percent in 2013.
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