Consumers not only prefer to buy from brands with social good campaigns, they expect auto manufactures to carry them out. According to a KBB survey, 64% of respondents expect automakers to carry out social good campaigns. An even larger percentage, 70%, would like to see more automakers promote social good campaigns.
Used-vehicle buyers are turning to sports cars in greater numbers thanks to low fuel prices, which are allowing them to forego fuel efficiency in favor of performance, KBB said this week.
A new study from Kelley Blue Book concludes that the growing popularity of ride- and car-sharing services does not pose an imminent threat to dealerships.
Honda led the pack with five models making the list, while Chevrolet had three.
On the strength of SUV sales, average transaction prices for light vehicles rose slightly in October. Leading the way was Ford and its F-Series line of trucks.
Kelley Blue Book’s new website will now display dealer reviews and ratings from DealerRater, the two companies announced last week.
If Kelley Blue Book’s prediction holds true, the automotive retail industry will realize its greatest year-to-date gain and its highest SAAR reading since Nov. 2012.
Compact crossovers fueled industry sales in April, while full-size cars continued to lose market share as consumers turned to mid-size sedans.
Volkswagen and Honda are expected to lead in automaker gains, while trucks continue to lead segment sales, Kelley Blue Book reports.
The vehicle information site believes Honda’s RAV4 Super Bowl ad will steal the spotlight for the second straight year. Mercedes-Benz should also be a big winner, KBB analysts predict.
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