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Clarivoy Adds Native Integration With Google Adwords

Clarivoy this week announced the native integration of its Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.

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GWC Warranty Names New Strategic Brand Manager

The F&I product provider has named Therese Pramick to the post. She will be responsible for developing strategies that increase GWC’s brand awareness and value among new and existing GWC partners.

Manheim Now Offering Enhanced Vehicle Imaging at 74 Auctions

Manheim has nearly tripled the number of auctions offering enhanced vehicle imaging (EVI), expanding from 25 to 74 locations throughout North America, the company said this week

GWC Warranty Names New Marketing Manager

Melissa Roberts has joined GWC Warranty as its new marketing manager. She will be responsible for developing and implementing a customer strategy focused on engaging and retaining GWC partners.

DealerSuccess Launches Geo-Based Marketing Plugin for Dealer Websites

Marketing firm DealerSuccess launched a website conversion tool called ConversionBlaster. It's a plugin for dealer websites designed to target people for specific campaigns based on their geographical location and their proximity to predetermined geofences.

HP360 to Distribute Black Book's Bullseye Prospecting Solution

Black Book's distribution agreement with HP360 will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.

Pickup Rate Not Keeping Up With Rise in Inbound Calls, Survey Shows

Eighty-nine percent of dealers surveyed agreed that having a comprehensive process for handling inbound calls was important; however, only 40% were confident they were managing incoming calls effectively, according to a survey conducted by CallSource

TrueCar's Perry Lays Out Plans to Win Back Dealers, OEMs

TrueCar's new CEO used the firm's recent quarterly investor call to lay out his plans to win back dealers and OEMs. The executive also discussed how the firm plans to better monetize car shoppers using its site.

Gina Reuscher Joins Flick Fusion

The firm's new director of marketing will oversee the company's branding and online marketing strategy. She will also manage partner training and communications.

Industry Veteran Gregg Stallings Joins izmocars

Bringing more than 20 years of experience in the image licensing business, Stallings will oversee all stock sales and the business development of interactive media for the company’s izmoStudio, izmoStock and izmotion.