April SAAR at 14.92 Million Units
The SAAR is up slightly vs. April of last year, and most manufacturers experienced an increase in sales during the month.
The SAAR is up slightly vs. April of last year, and most manufacturers experienced an increase in sales during the month.
The majority of manufacturers reported an increase in sales over last March, with the exception of Mazda and Hyundai. March’s SAAR stood at 15.27 million units, up from 14.14 million units one year ago.
Just barely the majority of manufacturers saw an increase in sales in February over last year, with Mercedes-Benz and Hyundai breaking sales records for the month. Sales paced at a seasonally adjusted annual rate of 15.38 million units, according to Autodata Corp.
January's SAAR came in at 15.29 million units, Autodata reported this week. That’s up from last January’s SAAR of 13.98 million.
Carmakers reported a favorable December and year-end sales. Mercedes and BMW posted record sales for the year, while Mazda realized its best December since ’94. Volkswagen also posted its best month since 1970 and its best year since 1973.
Two automakers have already sold more vehicles through the first 11 months of 2012 than all of last year, while several others recorded new sales records during the month of November.
Hurricane Sandy impacts Nissan and Hyundai sales, but the industry’s seasonally adjusted annual rate remained above 14 million for the ninth consecutive month.
Industry veteran Russell Wager will lead the carmaker's integrated marketing communications programs.
Mazda's president and chief marketing officer has resigned after 12 years with the company, officials confirm.
Fueled by a 22.1 percent spike in sales vs. a year ago, industry sales paced at a 14.08 million-unit rate in June.
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