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Outkazt Media to Distribute Black Book's Bullseye Prospecting Tool

Black Book has signed another distribution agreement with a marketing agency. This time, the vehicle valuation firm has teamed with Outkazt Media, which will leverage Black Book’s Bullseye Prospecting solution in dealer marketing campaigns.

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FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

CNW: Online Ads Motivating More Used Sales Than Print

Used-vehicle sales motivated by online ads outpaced purchases motivated by print newspapers for the first time, CNW reports. The firm also noted that private party sales showed the biggest increase in December.

Court Rules Yelp Can Manipulate Business Ratings

This month, the Ninth U.S. Circuit Court of Appeals upheld a lower court’s ruling that dismissed a proposed class-action lawsuit against Yelp. The suit claimed the company extorts advertising dollars from businesses in exchange for good reviews, a practice the federal court said is not illegal.

Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

Raising The Stakes

Marketing wiz says Google has raised the bar for ad agencies looking to become Google AdWords Certified. He explains what the change means to your operation.