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CDK Global Unveils Targeted Marketing Solution

CDK Global’s Audience Management solution offers a personalized online shopping experience for each car buyer by tracking their behavior on and off dealership sites.

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CNW: Online Ads Motivating More Used Sales Than Print

Used-vehicle sales motivated by online ads outpaced purchases motivated by print newspapers for the first time, CNW reports. The firm also noted that private party sales showed the biggest increase in December.

Social Media Blitz

John Elway’s Crown Toyota reveals how it increased its Facebook fan base by 47% and generated 500 intent-to-buy actions in just two months.

Haystack, vAuto Partner to Improve Search Marketing Results

Haystak and vAuto are combining vehicle-specific data with targeted advertisements to tailor search engine ads to car buyers who are searching for used cars online.

Ally Launches Online Tool to Help Car Buyers Decide Between Leasing or Buying

The interactive tool, located on Ally’s website, leads consumers through five sample questions to help them determine the best purchase option for their driving needs and budget.

Dealership Avoidance New Shopping Normal

Dealership avoidance is becoming the new normal for car buyers, according to a new study. It showed that one in six shoppers skipped the test drive and nearly half visited one or no dealers prior to making a purchase.

Captives, Dealers and F&I Pay Plans

Dealers would do well in aligning F&I pay plans with their objectives. But as the magazine’s newest contributor explains, adding another wrinkle to F&I pay plans may not be the best thing.

Haystak Selected as Preferred Provider in Lexus Dealer Website Program

As a preferred provider in the Lexus Dealer Website Program, Haystak now offers Lexus’ 233 U.S. dealers a selection of Lexus-compliant website designs and digital marketing services through its HAYSTAK KORE360 platform.

Trending in 2013: Tesla, Jean Claude Van Damme’s Volvo Splits and Chevy Volt

Top search engines released their top search terms for the year, with Google’s annual Zeitgeist being released today. And according to results, auto-related searches were among the most popular search terms in 2014.

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KBB Integrates DealerRater Reviews and Ratings

Kelley Blue Book’s new website will now display dealer reviews and ratings from DealerRater, the two companies announced last week.