DealerSocket announced the appointment of Gary Ito, who has worked at several global software and technology organizations over his 30-year finance and accounting career, as CFO.
Brink brings to the tech firm’s board of directors more than two decades of experience with General Motors, NASCAR, and Ford Motor Co.
Edmunds pulled an online ad campaign last week for its Price Promise program after dealers complained it portrayed them as ‘bad guys’ in the car-shopping process.
This month, Edmunds.com will launch a newly redesigned site centered on its Price Promise program. It will allow users to select a vehicle with a locked-in, haggle-free price.
Edmunds.com President and COO Seth Berkowitz unveiled the Price Promise program this week to the Automotive Press Association in Detroit. The offering allows customers to get real price quotes from dealers before a visit.
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