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Digital Is Great, Until It’s Not

Switching to a digital menu has its benefits, but dealers can’t expect it to deliver on its promise without a plan of action.

7 Reasons to Embrace Mobile F&I

Car buyers no longer rely on the dealership as their sole source of information about F&I products. Trainer offers seven reasons forward-thinking dealers are meeting customers in the mobile marketplace.

Resistance Isn’t Always Futile

The editor delves into results of a new study that says 60% of dealers who aren’t using tablets aren’t even considering adopting them.

eLEND Study: Mobile Technology Adoption Hampered by Resistance to Change

Sixty percent of respondents to the technology provider’s dealer survey indicated that they are not considering using tablets in either their sales or F&I departments. Aside from resistance to change, respondents cited cost and an undefined ROI as reasons for not using mobile tablets.

Embracing Tech Results in Higher Customer Satisfaction, J.D. Power Finds

In its 29th year, J.D. Power’s U.S. Sales Satisfaction Index Study showed that the use of technology tools like tablets and computer displays resulted in higher customer satisfaction.

Digital Is Great, Until It’s Not

7 Reasons to Embrace Mobile F&I

Resistance Isn’t Always Futile

eLEND Study: Mobile Technology Adoption Hampered by Resistance to Change

Embracing Tech Results in Higher Customer Satisfaction, J.D. Power Finds

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