Ford Takes to Social Media
Ford Motor Co. is expanding the reach of its customer service agents, who will now be accessible on such social media sites as Facebook and Twitter.
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Ford Motor Co. is expanding the reach of its customer service agents, who will now be accessible on such social media sites as Facebook and Twitter.
Dealer trainer explains why influence, not exposure, is the real power behind social-media marketing.
GOSO, a Web and social media company, has released an independent study which indicates dealerships are aggressively pursuing social media strategies. However, a number of dealers remain skeptical of its impact.
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