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AutoUSA: Financing Tools Generate Best Website Leads

More than half of the respondents of the AutoUSA annual Internet marketing survey said online credit applications were the best source of online leads. Nearly as many dealers indicated that chat applications were the best source.

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Gubagoo Launches ‘Vehicle Matching’ for Dealership Websites

Patent-pending technology enables dealership websites to accurately predict visitor preferences, allowing dealers to match in-stock vehicles to customer preferences.

KBB Launches Price Advisor Tool

The kbb.com redesign includes a pricing range for each vehicle make and model, as well as dealership microsites. Officials say customers are more likely to pay at or above fair purchase price for a vehicle once they view the Kelley Blue Book fair price range.

Edmunds Redesigning Site Around Price Promise Feature

This month, Edmunds.com will launch a newly redesigned site centered on its Price Promise program. It will allow users to select a vehicle with a locked-in, haggle-free price.

UPDATED: Edmunds Files Lawsuit Against Company Posting “Fake Reviews”

Edmunds filed a lawsuit against an online reputation management company for allegedly posting “fake reviews” to the automotive information website on behalf of 25 dealers nationwide.

Toyota, Lexus Captives Recognize 10 Auction Sites

The captive finance companies for Toyota and Lexus recognized 10 auction sites with its 2012 Premier Auction Award. The awards were handed out this month to recognize high-performers in administration, operations, sales, and retention.

Westlake’s DealerCenter Updates Website

DealerCenter, an arm of Westlake Financial’s sister company, announces dealer-friendly updates to its websites.

GSFSGroup Launches New Interactive Website

GSFS’ new site features a consumer section designed to help car buyers locate information about the company’s F&I offerings.

Manheim Launches Learning Website for Dealers

The learning site doesn’t require users to log in, allowing non-Manheim customers to take advantage of this new educational resource, which teaches and provides overviews of the firm’s products and services.

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