More than half of the respondents of the AutoUSA annual Internet marketing survey said online credit applications were the best source of online leads. Nearly as many dealers indicated that chat applications were the best source.
Patent-pending technology enables dealership websites to accurately predict visitor preferences, allowing dealers to match in-stock vehicles to customer preferences.
The kbb.com redesign includes a pricing range for each vehicle make and model, as well as dealership microsites. Officials say customers are more likely to pay at or above fair purchase price for a vehicle once they view the Kelley Blue Book fair price range.
This month, Edmunds.com will launch a newly redesigned site centered on its Price Promise program. It will allow users to select a vehicle with a locked-in, haggle-free price.
Edmunds filed a lawsuit against an online reputation management company for allegedly posting “fake reviews” to the automotive information website on behalf of 25 dealers nationwide.
The captive finance companies for Toyota and Lexus recognized 10 auction sites with its 2012 Premier Auction Award. The awards were handed out this month to recognize high-performers in administration, operations, sales, and retention.
DealerCenter, an arm of Westlake Financial’s sister company, announces dealer-friendly updates to its websites.
GSFS’ new site features a consumer section designed to help car buyers locate information about the company’s F&I offerings.
The learning site doesn’t require users to log in, allowing non-Manheim customers to take advantage of this new educational resource, which teaches and provides overviews of the firm’s products and services.
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