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Online and Offsite: Building Value Outside the Traditional Retail Model

April 27, 2022 |11:00 PST

Sponsored by
EasyCare

 

There is no denying that the world of automotive sales has changed. Customers today are looking for faster, more transparent sales processes, and they have a wide range of tools at their fingertips to learn everything they need to know about every vehicle they are considering before ever stepping foot in a dealership — if they even come to a dealership to complete the sale in the first place.F&I is not an exception. Technology has improved by incredible leaps, and dealerships today have a wealth of tools at their disposal to connect with customers whenever — and wherever — they want, to ensure this critical part of the process isn’t left behind. But having the tools available and using them are two very different things.In this webinar you’ll learn:

  • The challenges of selling to off-site customers, and how to overcome them. 
  • Merging on-site and off-site processes for a single, seamless customer experience. 
  • The skills necessary for making off-site F&I sales possible. 
  • How to meet customer expectations, while increasing F&I sales.

Speakers

Scott Penn

Vice President of Retail Strategy, Easycare

a Bobit media brand

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